December 2009 issue now online

A little late but no less appreciated, the December 2009 issue of JIPLP is now available online to its subscribers. You can see the full contents of the current issue here.

The Editorial "What Price Loyalty?", which is available free of charge to subscribers and non-subscribers alike here, asks what parallels may be drawn between Apple's iPod and Google's web-based services, in terms of their respective attitude towards brand loyalty.

No comments:

Post a Comment